People are searching right now for “air duct cleaning”. Are they finding and calling you, or your competitors?
You’ve tried buying leads, they had 5 other companies call them too. You’ve worked with big named agencies, they don’t even know what an air duct is.
We know your business, we know marketing, and we know how to get your phone ringing.
There’s no “1 weird trick” to grow your duct cleaning business. It’s about being in front of your customers when they want you.
Do this right, you’ll achieve omni-presence. A sure-fire way to becoming the #1 air duct cleaner in your area.
An amazing website will not only help with branding (pricing, trust, expectations) but also likely increase call conversions by anywhere from 10 to 30%.
There are searches happening right now for your services. They’re holding their phone trying to call someone. Ads is the quickest way to get in front of them.
Local SEO puts you in front of the right people at a significantly lower cost per lead than ads. Once this gets momentum, it’ll be your biggest source of quality leads.
If you’re lucky, 10% of people visiting your website will book an appointment. With social media remarketing, we can capture the much bigger 90% at a later date.
Running ads to your homepage or standard site does not work. You’ve probably tried it before. We design beautiful landing pages that are built to convert.
If your competitors have more reviews than you, they’re getting more calls than you. Simple as that. We’ll build a review process for you to surpass anyone.
Your website is where everything happens online. It’s your digital salesman, marketing machine, pre-sales support, and your brand all in one. Starting with a bad website is as incongruent and ineffective as the beat up, barely drivable cars you see promoting “make an extra thousand dollars a week”.
Our websites are designed to magnify your branding and keep your phone ringing. It’s not about looking cool or hip. It’s about creating a “Wow these guys look good” before clicking a big clear phone number to book an appointment.
It should also be optimised for the hundreds, or thousands, of searches for your services happening every month. This is beyond design, it’s understanding what your customers search in Google (i.e. every service location, every service) and ensuring you have a page targeting each.
The end result is you have a website that books 100+ appointments per month of people ready to pay for duct or vent cleaning.
Here’s some of what our duct cleaning websites include:
If you need a service company, you either ask a friend or search Google. For the hundreds, or more likely thousands, of searches every month in your city for air duct cleaning - you’re either getting these calls, or you’re not. Google Ads is the quickest way to change that.
We use Google Search Ads to generate calls and appointments fast. Once we start working together, your ads will be up and running almost immediately to kickstart your calls.
This means when locals search for your services, they’ll immediately start seeing your name, website, and phone number. And with a quick click they can directly call your business, or at least take a browse through your website.
This is your fast, direct-response form of marketing. Someone searches for a duct cleaner tomorrow? Your name will be one of the first they see.
With our unique duct cleaner PPC strategy, this works exceptionally well because:
Google Maps get more clicks, more visibility, and more calls than both ads and organic results. For every one of our clients, it’s the single biggest and best source of new business outside of referrals. This is where your money will be made, if you do it right.
Local SEO is probably the lowest cost source of leads you can get at scale. Many of our clients get calls as low as $7.50 per call - that’s for exclusive leads that came via their own website.
This usually takes 3-6 months to start building up, once it does though, the results continue compounding. Over time you’ll get more calls, off that same level of investment (i.e. at lower cost).
This is your long-term, biggest source of new calls and revenue online. Combined with a high-converting website, 5-star reviews, and retargeting social media advertising - you’ll be the biggest most profitable duct cleaner in your city.
Here’s a sneak peak of some of the things we do with our local SEO process (the rest we’d rather not help our competitors catch up):
We’re of the same mindset, who cares what you had for dinner, keep that photo to yourself. But the fact is, 80-90% of people visiting your website don’t contact you immediately. Social media is where we find them and bring them back.
Like it or not, social media is where a significant number of people spend their time. Including your past and would-be customers.
With a simple retargeting pixel, we’re able to use it to target everyone with a Facebook or Instagram account that’s ever visited your website. Imagine that for a second...
They visit your website once, then every time they look on their phone they see your name again, and again, and again...
Social media remarketing creates the full effect of omni-presence. They search Google, your name comes up top. They browse Facebook, your ad comes up. You’re everywhere, except their credit card statement - that’ll come soon though.
Here’s how our social media retargeting ads can help you:
If you’ve tried advertising before and it’s too expensive, doesn’t convert, and not scalable - it’s probably your landing page. Sending traffic to your standard website (or worse, just the homepage) is barely more effective than forgetting to write your phone number.
We’ve designed beautiful landing pages, that have been tested and proven to work for other duct cleaning companies in other cities. These are then modified to fit your branding, plugged into your business, and give you near-instantly profitable ads.
These landing pages will convert a whopping 1/5 visitors into leads. In most cases, this will reduce your ad cost by 2-4x without changing anything else.
Here’s why you need these landing pages in your air duct cleaning business:
You can rank number one in Google, but if the 2nd site has 3x more reviews, they’re probably winning the job. Reviews are not only necessary for SEO, they’re mission critical for establishing trust and converting leads in your business.
We have a number of strategies to help land more 5-star reviews on your Google My Business profile and anywhere else your customers are finding you.
This directly influences the number of people contacting you and makes your sales efforts significantly easier. Who wouldn’t trust a company with over 100 positive reviews?
With our simple review funnel process, you’ll have a flood of verified 5 star reviews that do the heavy sales efforts for you. Nothing screams trustworthy more than proof.
With our reputation management system, you’ll get:
If your marketing is working, you should know exactly how much you invested, how much visibility it got, how many leads it generated, and how many appointments and $ revenue. We can show you this.
